Director, Division Marketing

Job Location(s)

Bloomington IN United States

Job Locations

US-IN-Bloomington

Position Type

Full Time

Company

Cook Inc - Bloomington

Category

Marketing

The Director, Divisional Marketing serves as the strategic leader responsible for defining and driving the marketing vision for a medical device division across the full product lifecycle. This role ensures that marketing strategies directly support business growth, product adoption, competitive differentiation, and brand strength while remaining aligned with corporate objectives and regulatory expectations.

Reports to: SVP, Vascular (Direct) / VP, Global Marketing and Communications (Indirect)

Strategy, Collaboration, and Divisional Leadership

• Serves on the division and marketing leadership teams
• Expert on: Division business strategy, corporate brand alignment, marketing process and effectiveness
• Collaborates with division leadership to establish business strategy and ensure alignment with corporate brand strategy
• Drives cross-functional marketing collaboration with the division and with key stakeholders across the company
• Proactively works on marketing alignment with customer facing leadership
• Works with marketing program and specialty leaders to identify and manage priorities and resources (people, time and money)

Marketing & Brand: Planning and Trends

• Based on business and brand strategy, develop annual and long-term marketing plan for the division and its specialties (approach will differ between divisions)
• Collaborates with Sales and CX team to develop customer personas and segmentation strategies; ensures their teams understand how to use these tools when developing strategy/plans
• Consistently seeks to understand future marketing and business trends

Departmental Management & People Management

• Accountable for: Division financial targets, marketing process efficiency, employee engagement, financial management, brand perception improvement
• Recruits, trains coaches, and managing team members
• Creates an environment for professional development for marketing teams
• Budget, resourcing, and KPI responsibility

Marketing Efficiency, Effectiveness and Compliance

• Works with marketing leadership to establish processes and standardized tools (i.e., Go-to-Market strategy, long-term marketing plans to support product lifecycle, Value Prop/Positioning) to create consistent and effective output from marketing teams
• Deep understanding of global ad and promotions compliance, identifies risk mitigation needs working with marketing operations
• Sets expectations for marketing compliance and effectiveness across the division

• Bachelor's degree in Business Administration, Marketing, or related field and a minimum of ten years of experience in marketing and long-range planning.
• Prior experience managing people and/or functional leaders.
• Demonstrate strong strategic business skills.
• Prior experience leading organizational change is preferred.
• Experience leading global marketing in the medical device industry is preferred.
• Excellent verbal and written communication skills.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Proficiency with MS Office or related software.
• This role requires fluency in Artificial Intelligence (AI) and data concepts, including the ability to critically evaluate AI outputs, improve workflows using approved tools, identify and mitigate bias or inaccuracies, and communicate AI-driven insights clearly and responsibly to peers and managers