Job Description

Remote: This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis. This position requires an employee to cover territory visits to dealerships in a reoccurring frequency and the candidate must live within 50 miles of the assigned territory.

The selected candidate will assume territorial responsibility of Cincinnati or Cleveland, OH.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role:

The Retail Innovation Manager (RIM) position is strategic, and sales focused position, grounded in GM behaviors and aligned with the RIM Manager to assist in navigating and driving the Dealer Innovation regional priorities and operations. The role will be responsible for driving the evolution and implementation of GM’s Sales & Services Retailing Model across its dealer networks, provide regional support which may include coordinated travel, ad hoc report generation, meeting attendance and overall assistance with the day-to-day multi-operations for leader-led regions.

This role focuses on creating a customer- and dealer-centric retail experience by integrating innovative technologies, processes, and solutions that align with GM’s future-forward retail vision. An ideal profile of success is a self-initiator with sales focus and strategic vision:

• To align and meet retail sales operations with broader strategy and priorities

• Innovate and bring forward new ideas and solution oriented for regional performance enhancements

• Drive adoption at scale while meeting implementation and sales objectives:

  • DRP

  • CarBravo

  • MS+

  • Dealer visits

  • EBE/DRP and ad hoc projects as required

• Focus on sales objectives with a customer centric approach

• Storytelling presenter who can effectively turns insights into solutions through persuasive actionable initiatives

• Field-oriented partner who will work closely with leadership and Regional RIM teams and external key partners to foster change and drive sales initiatives

What You'll Do (Responsibilities):

• Lead the enrollment, launch, and facilitation of major retail initiatives like CarBravo and Digital Retail Platform (DRP).

• Guide dealers through full DRP implementation lifecycle: onboarding → training → utilization tracking → performance review.

• Drive execution of GM’s broader retail strategy, translating corporate initiatives into actionable regional plans.

• Serve as a key point of contact for dealer visits, fostering strong relationships, trust, and communication pipelines.

• Support dealer mobilization efforts for Mobile Service+, Vehicle Ordering, and Fulfillment Center integration.

• Ensure local customization of programs while maintaining consistency and scalability across regions.

• Support partnership development—internal and external—to streamline integration of digital and physical strategies.

• Provide insights and feedback loops from the field to influence strategy evolution.

• Identify performance trends and present data-driven recommendations to stakeholders.

• Introduce, test, and scale innovative retail practices aimed at improving customer engagement and operational efficiency.

• Use data insights to support continuous improvement, maximize program value, and inform broader business decisions.

• Commitment to coordinated regional travel, including dealer visits, trainings, and strategy sessions as business needs dictate.





Additional Job Description

Minimum Qualifications:

• Bachelor’s degree in business, Marketing, or a related field

• 5–7+ years of experience in sales, dealership, retail innovation, or field automotive or operations

• Experience as a District Sales Manager or in a similar field role within the automotive/field space

• Demonstrated ability to lead sales growth, support transformational change, and enhance customer service excellence in dynamic settings

• Adept at building and maintaining relationships across all levels and areas of the business

• Strong analytical, negotiation, and problem-solving skills

• Skilled in using data, insights, and analytics to guide decision-making and strategy

• Proven success in managing complex retail/digital programs

• Experienced in project management, retail technology systems, and/or digital retail platforms

• Willing and able to travel extensively for regional business, dealer visits, and industry/company events (up to 50%)

• This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.​

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