Job Description

This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, or Mountain View], you are expected to report to that location three times a week, at minimum.

The Role

We are seeking a dynamic individual to join GM as a Product Analytics Strategist, with a strong focus on stakeholder alignment and strategic vision within complex global environments. This role requires a keen ability to foster relationships, navigate organizational dynamics, and lead teams in building data products - self-serve data assets, data science models, and intelligence - designed to provide insight into customer behavior and product performance.

What You’ll Do

• Partner with product managers, designers, and engineers to define analytics requirements for new features and enhancements across eCommerce and mobile experiences.
• Translate business questions and measurement goals into detailed tracking plans that specify event names, parameters, and data layer structure.
• Ensure accurate implementation of tracking plans through QA/testing, collaborating with development teams to resolve data quality issues.
• Work hands-on with in-house data products and analytics platforms to capture, structure, and analyze digital product performance data.
• Analyze clickstream, transaction, and engagement data to uncover root causes, identify experience enhancements, market opportunities, and solution gaps.
• Build and maintain reporting, dashboards, and workspaces to monitor KPIs such as conversion rate, retention, average order value, MAU/DAU, and customer lifetime value.
• Translate insights into actionable recommendations and present them to digital product teams, leadership, and cross-functional stakeholders.
• Partner with vendors and agency partners to measure the impact of new features, A/B tests, merchandising changes, and customer experience improvements.
• Contribute to the strategic development and optimization of the eCommerce and mobile analytics tool stack, integrating solutions such as Adobe Analytics, Google Analytics 4, and mobile instrumentation platforms.
• Stay informed on industry trends in digital commerce, mobile UX, personalization, and marketing technology to identify and implement new capabilities.
• Manage project timelines, requirements, and communications to ensure deliverables meet deadlines and quality standards.

Your Skills & Abilities (Required Qualifications)

• BA/BS in Marketing, Business, Statistics, Computer Science, Economics, or related field
• 3+ years in analytics or development, ideally in digital product or commerce
• Experience gathering business and technical requirements for analytics instrumentation
• Ability to translate requirements into tracking plans, data layer specifications, and implementation briefs
• Familiarity with tag management systems, SDK-based event tracking, and event taxonomy design
• Understanding of standard eCommerce and mobile app behavioral metrics (conversion funnels, retention, engagement)
• Hands-on experience validating analytics implementations and troubleshooting data quality issues
• Knowledge of SQL for event-level data analysis; Python or other scripting languages is a plus
• Strong collaboration skills to work effectively with product managers, engineers, and data teams

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Technical skills including experience with implementing tag management systems like Adobe Launch or Google Tag Manager and utilizing data visualization tools like Power BI, Tableau, Google Data Studio
• Experience working in an agile development environment
• Basic understanding of web technologies including HTML, CSS and JavaScript

Compensation:

• The expected base compensation for this role is: $81,000- $131,600. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

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All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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