Purdue Global

Part of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals.

Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect.

Every piece of content is a chance to show these students what's possible, and that genuinely changes lives.

Our Opportunity:

Purdue Global is seeking a proactive, detailed, curious storyteller to manage the university’s digital content on Reddit and YouTube. The Digital Content Specialist will serve as the lead “voice” on these two platforms, managing organic and paid content campaigns, engaging with the communities and conducting social listening and reporting. This individual will be responsible for driving visibility, engagement, and trust with prospective students across relevant communities, while supporting broader content and SEO/GEO/AIO initiatives. This role blends strategy, writing, and community development to ensure Purdue Global shows up credibly and consistently in Reddit conversations and on YouTube.

This role will be a member of the Purdue Global Social Media team and will work with both internal and external partners in multiple departments such as programming, marketing, operations, financial strategy and legal, etc. This role will be hands-on in the creation of content specifically for Reddit and YouTube, proactively keeping up with trends and offering ideas for content that will resonate with Purdue Global’s audiences. They will also support their team members in the management of social media content on additional Purdue Global owned channels.

The ideal candidate has at least 3 years of experience in social media management and production. The candidate must be comfortable actively monitoring and engaging on Reddit and YouTube while operating in the Purdue Global voice. The candidate must be ready to hit the ground running, and juggle multiple projects at once.

What to expect in this role:

• Community Engagement & Reputation Building

  • Monitor conversations and trends within relevant online education and career communities.

  • Engage in authentic, non-promotional discussions to build karma and credibility.

  • Respond to questions and comments to position Purdue Global as an expert who is an empathetic and informed participant.

  • Ability to identify and analyze emerging YouTube trends, translating insights into actionable content strategies.

• Content Execution & Adaptation

  • Collaborate with the content and SEO teams to adapt Purdue Global content into Reddit-friendly or YouTube formats.

  • Draft and schedule posts that align with the brand’s tone and strategic priorities.

  • Coordinate and support live Reddit activations, such as AMAs, with internal subject matter experts.

  • Identify key YouTube metrics, track audience behavior and derive strategic insights to continuously optimize performance and inform future content plans.

  • Proactively monitor and learn about AI trends and explore innovative opportunities in SEO, GEO, and AIO to drive continuous growth and optimization.

• Campaign Support & Community Activation

  • Maintain an awareness of seasonal discussion peaks (ie, enrollment deadlines, financial aid periods).

  • Test and report on the performance of new post formats and community participation strategies.

• Governance & Risk Management

  • Maintain internal Reddit playbooks and posting guidance.

  • Monitor sentiment and escalate risks or sensitive topics to the appropriate internal teams.

  • Liaise with moderators where applicable and maintain alignment with platform norms.

• Insights Performance Reporting

  • Track and report on KPIs such as engagement volume, upvotes, traffic referrals, and sentiment trends.

  • Deliver monthly insights highlighting wins, risks, and learnings to inform ongoing strategy.

  • Proactively offer recommendations of content strategy and ideas based on performance.

• What Success Looks Like

  • Growth in meaningful engagement (karma, upvotes, quality replies, YouTube engagement).

  • Increase in referral traffic from Reddit and YouTube to Purdue Global’s website.

  • Consistent participation in high-visibility discussions relevant to online education.

  • Identification of strategic opportunities for Purdue Global to influence and educate prospective students .

This role is a unique opportunity to help shape how Purdue Global shows up on two of the internet’s most influential platforms. If you’re passionate about building online communities and believe in the power of education to change lives, please apply.

Experience:

• Bachelor’s degree required
• 3 years related experience
• Background in higher education or digital marketing preferred.
• Demonstrated experience in community management, social engagement, or content strategy.
• Strong understanding of YouTube and Reddit culture, community guidelines, and platform mechanics.
• Preferably based in the West Lafayette area, but not required.

The ideal candidate has at least 3 years of experience in social media management and production. The candidate must be comfortable actively monitoring and engaging on Reddit and YouTube while operating in the Purdue Global voice. The candidate must be ready to hit the ground running, and juggle multiple projects at once.

What we're looking for:

• Ability to identify and analyze emerging YouTube trends, translating insights into actionable content strategies.
• Excellent writing skills with a natural, empathetic tone.
• Ability to navigate sensitive conversations and topics with care.
• A passion for creating excellent, entertaining content.
• Strong communication (written, verbal, presentation) and collaboration skills.
• Proactive, organized, efficient, detail-oriented, unassailable focus on the basics, accountable, enthusiastic, able to follow detailed instructions.
• Ability to balance multiple, competing directions and manage multiple projects successfully.
• Ability to meet all deadlines and work independently.
• Demonstrated proficiency with MS Office suite software, such as MS Word, Excel and Powerpoint, as well as Google applications such as Gmail, Chat and Meet.

Additional Information:

• Target salary is up to $65,000. Learn about our Benefits HERE!
• Purdue University Global will not sponsor employment authorization for this position.
• A background check will be required for employment in this position.
• We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. You may wish to review the Purdue Virtual Meeting Professional Standards.
• FLSA: Exempt (Not Eligible For Overtime) This position is generally classified as exempt unless a non-exempt classification is required by applicable state law.
• Purdue Global is an EO/EA employer. Our goal is to recruit and retain talent from a broad pool of applicants. Purdue Global celebrates a variety of perspectives, experiences, and skills to support a success-focused environment for employees and students. Employment decisions are based on qualifications, merit, and business needs. All are encouraged to apply.

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